How to make a succesful YouTube video

youtube_logo_small_webreadyBecause it’s quick, simple and has the potential to reach millions of viewers, it often seems that everyone has a YouTube video. But did you know that it’s possible to earn money from your video through Google’s AdSense?

More than 1 billion users visit YouTube each month and about a million users create videos that earn money.  Around 15,000 YouTube partners make enough money to call it their day job. Reportedly, some  earn over 6 figures.

AdSense is YouTube’s way of paying you for all those ads that play before your video starts.  For every click and view, you get a percentage. It may not be a large amount, but it can add up quickly.

How to get started

YouTube is really another social network that ties in with Google’s search engine and Google+.  Check out the Studio 300 YouTube Channel here. If you don’t have a YouTube account, it’s easy to sign up. Once you sign up, you should create your own YouTube channel. Next, follow this link for information about signing up with GooleAdSense. One important requirement of using Google AdSense in this way is you must be 18 or older and have a bank account that they can deposit your earning into to via PayPal.

The next step is the hardest: Make a video that is interesting and topical. Many users surf YouTube and search for subjects they find interesting such as bacon (yes, bacon!), crazy sports injuries, cats, music videos, movie trailers and reviews, current news, commercials – it runs the gamut as you can imagine. You will be more successful if you make videos that appeal to you. How-to’s are a fine way to begin. For example, if you make  jewelry, you can show a how-to video of how you make your creations. Consider staying topical by targeting a time of the year such as summer, Halloween, or the Oscars.

Keep the video short, if possible.  Google reports that viewership falls off drastically after about  2 minutes. And even if you can keep it interesting for longer, it’s probably not a good idea to go past 6-8 minutes. A series of shorter videos could potentially be more successful than one long one. This way you get people wanting more. Remember if you don’t get views, you won’t earn any money.  Usually the more videos you make, the potential to reach more people increases.

Titles, tags, and the descriptions are extremely important.  Make sure to give your video a title that matches what your video is about but also something that incorporates terms that people might enter when they search. Consider using the annotations to link to your website or another of your YouTube videos. Don’t put credits in the end over black because many people ignore them anyway.  If you feel it’s important to have any words in the video incorporate them into the video itself.

Studio 300 Resources

Studio 300 has equipment, such as the HX-WA2 Panasonic Personal Camcorder, that you can use to make your video. You can then use the Studio 300 iMacs running either iMovie or Premiere Pro software to edit your video and post it to YouTube. And Studio 300 staff can provide tips and point you to other resources you can use to make your video better.

Make sure to give Studio 300 a shout out when your  video goes viral!

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